Nickolaus Hines

I've worked full time in media since 2016, building and running editorial teams in travel, food, and drinks while reporting and writing my own stories for publications like SevenFifty Daily, PUNCH, Westword, and Denver Life.

As editorial content director at Matador Network, I run a high-volume publication: setting strategy, assigning and editing a large freelance network, and making the final call on what we publish across the site and on social. I'm also on Matador's AI leadership team and have trained departments across the company to use AI responsibly in their workflows to improve efficiency and create new editorial products.

On the client side, I'm the editorial lead for Expedia Magazine. I manage the relationship between Matador and the Expedia Studios UK team end to end, from rates and expectations to the SOPs and production calendar that keep a weekly publishing schedule on time. Day to day, I assign, write, edit, and lay out branded and editorial content, as well as custom client packages.

I also write and edit the Edible Denver newsletter. My reporting covers wine, beer, spirits, cannabis, and travel, and my book on cannabis terroir is forthcoming from Columbia University Press.